#Fragrances evaporate quickly in #cosmetics, #inks and #laundry products.
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Through encapsulation, fragrances are protected in #micrometric containers (similar to invisible pills) that are sensitive to motion and friction.
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When the microcapsules break, they release the fragrance, creating a nice #customerexperience.
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From an environmental point of view is also important that the #microcapsules make fragrances more intense in lower doses, therefore reducing toxicities associated with the fragrances themselves.
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What you are seeing in these pictures are dry films of capsules: a macrometric approximation of how fragrance microcapsules work in cosmetics, laundry, parfum products. When these films are softly rubbed with the finger, capsules break, and they release fragrance. It is a great way to show our customers our products performance in meetings, trade-shows, etc.
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Photographies by: Iván Ramos Tomillero